AHDB launches new Let’s Eat Balanced campaign
The theme for the vibrant January campaign is ‘THIS and THAT’, encouraging consumers to adopt a sustainable, healthy and nutritiously balanced diet.
The campaign adverts will highlight that British beef, lamb, and dairy are natural sources of protein and vitamin B12 which helps to reduce tiredness. The messaging will showcase how THIS rain and grass produces THAT delicious beef, lamb, milk and cheese, which provides THIS vitamin B12 which helps with THAT fatigue.
Lending his voice to the colourful cinema and television advert is popular British comedian, actor and broadcaster Richard Ayoade.
Best known for hosting Travel Man: 48 Hours in… and Have I Got News For You, and for his role as socially awkward IT technician Maurice Moss in Channel 4 sitcom The IT Crowd, Ayoade brings his distinctive wit, charm and charisma to elevate the brand messaging to new heights.
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